Why Design?

I had my first breakthrough into the world of design as a little girl growing up in the gadget frenzy 90’s. My favorites were the Disney’s Tarzan sound story picture book, with tiny buttons to the right that produced, when pressed, a sound that was specific to the character in the book. I would spend hours plopped up in front of it copying the illustrations and pressing its tiny buttons till they wore out. I loved this book because it made me more than an 8-year-old animator; it helped me effectively imagine the story by introducing a perceivable sensory element into it, in this case, sound. This was my first love story with design. It taught me how technology marries design to transform a simple story book into a formative multi-sensory experience.

Journey as an Architect

The idea that an “experience” or “feeling” could be altered by external elements has continued to fascinate me, and space being one of the biggest influencers has led me to pursue Architecture.  This field has proved to be a breeding ground for progressive ideas and thought, where uniqueness was not only accepted but appreciated. But more often than not, you come across professors and peers whose principles are radically different than yours and you learn to stand up for your design and proudly take the beating for your fallen warrior. These same professors and peers taught me the importance of criticism, asking the right questions before knowing the right answers, and the power of collective thinking.

Architecture -----> UX

I discovered that architecture and UX share the same fundamental principles, especially the way it understands and responds to its users. Spaces became Interfaces. Walkthroughs became Navigation and Tangible became Intangible. With my ability to empathize with the users through my architecture background, I realized I could contribute more in the field of UX and actively changed my career trajectory

I strongly believe that the marriage of design and technology has never been of greater importance than in today’s era of rapid innovation. Only when technology is wed to design can it succeed in creating change in people’s lives. Only when a designer is given a place in the development of software or an engineer is allowed to design a story book, only when the right meets the left, can we develop solutions that are powerful and impactful. As a designer with forethought into the future, I hope to be more than a mere spectator to this affair. So maybe one day I could help a little girl in her room to not just imagine a jungle but to experience it.